A company using clothing to measure the heart rate of its wearers is among a host of budding businesses that look set to benefit from a collaboration between Massey University design students and regional economic development agency Grow Wellington.
The Open Lab is a design studio located at the Institute of Communication Design on Massey’s Wellington campus to provide help to start-up businesses using the talents of students from College of Creative Arts.
Third and fourth year visual communication design students are paid a fee for their work which is overseen by recent graduates Tom Le Bas and Philip Tan. Tutor Brooke Cheeseright liaises between students – who are mentored by institute staff – and the businesses including website designers, book publishers and brand marketers referred to them by Grow Wellington.
One such business is Footfalls and Heartbeats, which devised clothing to measure the heartbeat without the user having to wear miniaturised electronics.
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